So, you think it’s necessary to learn more about new media and social media? We don’t blame you. In fact, we think you’re one smart cookie.
As business people, we are all witnessing the transition from traditional media to new media first hand. What—you haven’t seen it yet? Look a bit closer.
• 74.1% of Americans are online
• Over 175,000,000 people have a Facebook account
• The average Fortune 2500 company spent 28% of its total marketing budget on New Media in 2008
• The online audience is projected to nearly double from 1.6 to 3 billion people by 2012
Conversations at networking events begin with “Are you on Facebook?” and “What’s your Twitter handle?” People post their resumes to CareerBuilder.com and LinkedIn, instead of mailing them to specific companies. Businesses are realizing that the $60,000 full-page print ads may not be as effective, when compared to the $600 it costs to reach the same amount of people online.
Congratulations. You have a website. Now what? Your website doesn’t bring you any business if no one visits and your customers can’t find it.
In addition to social media strategies, you’ll learn effective online marketing techniques from search engine marketing to making the website you have better. Guaranteed: you’ll learn a lot.
Here’s What You’ll Learn (sample agenda from our last seminar)
Session 1
• Introduction to New Media
• Terminology and Definitions
• Web Marketing Strategy: Who are your customers? Where are your customers?
• Making a Better Home in Cyberspace Through Creativity, Technology and Content
• New Media Marketing ROI: Measuring Traffic, Conversions & Results
• Work Session: Build a New Media Strategy for Your Organization
Session 2
• Introduction to Social Media
• Social Marketing: Creating and Promoting Relevant Blog/Short Content
• Social Media vs. Social Networking
• Social ROI: Measuring Blogs and the Social Web
• New Media Applications in Social Media: Images, Slideshare, Videos, Podcasts and More
• Connecting the Platforms: Microblogging (Twitter), Social Bookmarking and Wikis
• Work Session: Build a Social Media Strategy for Your Organization
Session 3
• Work Session: Build a New & Social Media Strategy for Your Organization
• Best Practices
• Blogging
• Twitter
• Wikipedia
• LinkedIn
• Facebook
• Flickr
• YouTube |